Dont Use Web Audio The Wrong Way
Have you ever wrestled with a set of instructions, but then got so frustrated with it all that you threw them aside in a fluster and tried to figure out how to do it? yourself?
Resulting in?Making a great big mess of it all?
Similarly, if you really want to use Web Audio the right way, the way that WORKS, then you need to know what DOESN'T work.
Here's what many people do, pretty systematically? to hinder their marketing and audio responses:
1. Speaking into the microphone without a care for what they're saying, how they're saying it and, without any regard to who's listening! That's pretty scary. Mumbling along without paying any attention to the small details. It's what could sink the hopes of many? FAST!
SIMPLE SOLUTION - Write out a little script. Then, rehearse it. After that, record it several times. Finally, choose the best of the lot and use it. See, I told you it was pretty simple.
2. Some feel that hiring a 'PROFESSIONAL' or 'DJ', to record the voice audio, is the way to go. Now, for some, that may seem a reasonable way out, but what's likely to happen is that the websites' PERSONALITY loses its authenticity. Somehow, most of us can detect when things seem out of sync. When things seem a little too? SLICK!
SIMPLE SOLUTION - If you really want to get someone else to do the voice audio for you, then make sure they've got a warm, natural personality that shines through in their voice. It'll win people over.
3. Sending the recorded audio message to your website, and then? FORGETTING ABOUT IT! Have you ever dialled a phone number, got an answer machine message that was either way out of date or just plain irrelevant? What an unprofessional image to portray. Well, that's why NOT attending to what's on your messages, could cripple you more than you'd know!
SIMPLE SOLUTION - Keep your audio updated! I'm not saying that you have to micro-manage it and change it every other day. But, keeping your messages fresh, alive and full of valuable, useful and usable information that addresses the needs of your audience? is what'll keep them loyal, attentive and eager to receive your future messages!
4. Leaving your audience mentally floating, not knowing what to do next. Have you ever experienced a scenario similar to this one: Whilst waiting on a train platform, an announcement is made to the waiting passengers as follows,
"due to a fault on the line, please expect further delays".
I'm in no doubt at all that this announcement would have left the passengers feeling concerned, confused and wondering what to do next. What the announcer should have taken the time to add is as follows,
"as we have not received any information from our control centre indicating the expected length of delay, you may like to consider hopping on bus number 19, leaving the bus stop adjacent to the station entrance in 7 minutes time. Otherwise, please continue to listen for further announcements, which we will endeavour to make every five minutes. Please also accept our sincere apologies for the delay and any inconvenience this may have caused you".
SIMPLE SOLUTION: People are silently begging to be told what to do next. If you can lead them to a specific outcome, they'll be putty in your hands! Whether it's instructions to go to a specific toll free number to get more information, or something they have to activate, like a membership number, whatever it is? tell them PRECISELY how to do it.
Web Audio, used correctly, will have a dramatic impact on the way in which your customers respond to you. They'll be so 'stuck' on your website and addicted to your audio messages, that you'll soon be sending out birthday cards to them!
FLASH AUDIO WIZARD has a simple in-built technology that'll give you the website personality you've always dreamed of. It's simple to use. It's easy to get started. Why not get your website 'speaking', today? Just visit www.FlashAudioWizard.com
Copyright 2004 Nick James
About The Author
Nick James is a UK based direct marketer and product developer. During the last 3 years Nick has sold in excess of ?1 Million of products and services. Subscribe to his Free Tip Of The Week at: www.Nick-James.com New Product: www.FlashAudioWizard.com.
DVD Audio: An Introduction
DVD Audio is a music format that is designed to offer improved audio performance over CD. The new audio format can be used to provide listeners with Advanced Resolution stereo and/or multi-channel (up to a maximum of six channels) music.
Dont Use Web Audio The Wrong Way
Have you ever wrestled with a set of instructions, but then got so frustrated with it all that you threw them aside in a fluster and tried to figure out how to do it? yourself?Resulting in?Making a great big mess of it all?Similarly, if you really want to use Web Audio the right way, the way that WORKS, then you need to know what DOESN'T work.Here's what many people do, pretty systematically? to hinder their marketing and audio responses:1.
Teleseminars, Audio Downloads, Podcasts: Listen Up So You'll Learn and Earn More
Internet Marketers love audio. You can't blame them.
Creating Web Content Using Audio Recordings of Expert Interviews
Creating Web Content Using Audio Recordings of Expert Interviews The easiest way to create content for your websites is also one of the best ways to create value for your clients. It's a wonderful technique that when used well can make a big difference to how professionally your work is perceived in the marketplace.
Eight Reasons Why You Must Add Audio to Your Website
NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEAR Did you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your visitors for longer.NUMBER 2 : AUDIO INCREASES SUBSCRIPTION RATES Using audio to convey a personal message to entice visitors to subscribe to your newsletter will result in up to 400% more subscribers than using traditional subscription marketing methods.
How to Use Your Computer as a Recording Studio
A few years ago there was a revolution in recording technology. As computers became more powerful, they started to replace traditional tape recorders that were the heart of most recording studios.
Adding Sound To Your Web Site - The Good, The Bad And The Ugly
Many webmasters like the idea of adding background music to their web sites but most shy away from doing it worrying about slow loading pages and large file sizes. There are many different ways to add background music to your site and some of them don't require large files to achieve professional results.
The Ten Commandments of Using Streaming Audio On Your Website
When it comes to placing audio on your website there are Ten Commandments you absolutely must follow. Break one of these Commandments and you can watch your website drive visitors away faster than the speed of sound.
Why I Hate Flash Audio and What I Did About It
I love spoken-word audio. I've been listening to seminars, lectures, and books on tape for years.
Seven Ways to Warm Your Prospects Using Website Audio
Gone are the days when putting audio on your website consisted of subjecting your visitors to gaudy musical fanfares and various clichéd sound effects. Fortunately, audio has now become a lot more sophisticated and new techniques that allow audio to be streamed have made it possible to use your own voice as a highly effective marketing tool.
How to Add Audio to Video
Digital media is everywhere you look. Music and video production have made it to the grass roots level thanks to the affordability and widespread use of powerful computers.
Five Tips to Become a Soundbite Genius
1. Speak in soundbites to everyone.
Alternatives to MP3
Although MP3 is the most popular format for encoding music, it is by no means the only one. There are two basic methods for compressing audio - lossless and lossy, and for each of these methods there are many formats.
CD/DVD Master Preparation Tips
"CD/DVD Master" is the disc you provide to your CD/DVD vendor for replication or duplication of that media. Here are some helpful tips for creating a high quality master:- Always use high quality media.
Add Audio to Your Web Site and Increase Your Sales up to 35%!
Ok, you've got your site built, you have traffic coming to it, a good product at a reasonable price..
WAV; Useful Applications; Recording Your Tapes or L.P.s to CD
My first article about digital recording that I have had published in various places on the net for some time, talks about the two main audio formats midi. and wav.
Streaming Audio Recorders
1. i-Sound WMA MP3 Recorder 6.
Jingles - What Constitutes A Successful Jingle Campaign?
What constitutes a successful jingle campaign? In this article we will examine and listen to 4 successful jingle campaigns and look for key ingredients to their success.Jingle Campaign #1, Mr.
The Ten Commandments To Creating Amazing Audio Products
1.Thou shall create audio products as the fastest way to come out with a product.
MP3 vs. WMA
There are just a few audio compression formats out there, just like there are only a few image compression formats (you may have heard of them: JPG, GIF, BMP). Two of the most popular audio formats are WMA, or Windows Media Audio, and MP3 (Short for MPEG, Moving Pictures Experts Group, Audio Layer 3).
|home | site map|